Dodson’s Jewelers

How do you bring a family business founded in 1887 into the 21st century? First you do your homework; then you apply what you learn. We discovered who Dodson’s customers are now and who they’re likely to be in a decade. Then we developed a corporate identity, a new e-commerce site, and a comprehensive messaging framework that will enable Dodson’s to deepen existing relationships and build profitable new ones.

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