Linda Sikora

Research Strategy

Endlessly fascinated by consumer behavior—and equally interested in measurable results— Linda is a consumer research expert with more than 16 years of high-level experience. Linda built the research and development department at Safeco Insurance, as well as the market research department at Progressive Insurance, where among other accomplishments, she dramatically streamlined and improved customer satisfaction tracking programs and implemented a branding research processes that led to a 600% increase in brand awareness in just five years. At Seattle’s Leigh Stowell & Company, Linda created a media optimization process that increased one major client’s direct response by 10 - 15% and decreased its cost per inquiry by 60%. With deep experience in a broad range of methodologies and a contagious passion for her work, Linda delivers critical intelligence and shows clients how to use it to seize more market share.