Nikki Naiser

Marketing Strategy, Sr. Program Manager

Nikki is a senior marketing professional with 20 years of marketing and management experience and a reputation for building and managing effective teams and programs. Her accomplishments include increasing member retention and direct marketing ROI for a technology client's relationship program; developing a comprehensive marketing plan for a product line of 28 technical books resulting in surpassing sales forecasts by more than 50 percent; and growing a direct marketing program from a $745 business to a $7.8 million business in four years. Most recently, she has managed a number of projects for Microsoft, including content and design for a large internal website, research, program development, and implementation of a partner tradeshow program.